Online casino promotion using affiliate marketing requires lots of affiliates’ time and huge investments on behalf of advertisers. If gambling platforms and webmasters treat their activity responsibly, both parties will benefit from such cooperation: affiliates will be able to earn well, and casinos will expand their customer database and multiply the capital. If you are interested in promoting an online casino in order to earn commission, then you may want to sign up to one of our many affiliate programs. You can take a browse at all of the casino affiliate programs we have and, if you decide to register at one, you will then earn a commission when you refer players to that casino. Fortune Affiliates is an online casino, casual games, poker and bingo affiliate programme that provides world-class brands for our partners to promote. In a world and an industry where trust, reliability, and true partnerships are difficult to come by, Fortune Affiliates has proved over the last decade to be a credible and established operator.

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Online gambling is a big business in various parts of the globe and its popularity is increasing due to massive investments in advertising. Over the years, online casinos have determined many possibilities to run their ads, but affiliate marketing has proved to be the most effective. Needless to say, SEO, PPC, media, exhibitions, and various other offline activities are drawing in clients and should be a part of the bigger strategy. However, by comparing investments and outcomes, affiliate marketing wins the ROI competition.

Let’s have a deeper understanding of who affiliates are, what benefits they bring to an online casino, and how you can make the most out of these affiliate partnerships.

The functioning of casino affiliates

Casino affiliates collaborate with online casinos and run advertisements for their products. They act as middlemen, connecting gamblers with the gambling websites that would meet their needs, getting paid a commission for every player that visits the gambling website or makes a first-time deposit (FTD). For example, a website like casinobonusca.com probably sends 20-50 FTD’s a month. This type of advertising was first applied in e-commerce and has extended to other industries, outside of the gambling realm.

What makes affiliate marketing effective?

There are numerous incontestable advantages that affiliate marketing has over other forms of online casino promoting, such as:

Payment based on achievements

It is always more convenient to pay for something already achieved, rather than to make an investment without guarantees on the result. Affiliate marketing is focused on performance and thus ensures a high return on investment (ROI). Even when the commissions paid to an affiliate are high, the casino’s revenue is certainly higher. 100% relevant traffic is converted into real sales.

Quantifiable progress

The amount invested and earned can be calculated, compared, and evaluated up to the last cent, thus getting an accurate picture of your returns.

Simple tracking

If you are utilizing an efficient affiliate system (online casino software generally has a module which enables easy management of their affiliate programs), it will allow you to evaluate the affiliate’s performance. This information can be used for better analysis of what advertisements or banners could run better for you and adapt your affiliate program correspondingly.

Prestige and online presence

Prosperous affiliates are generally renown in the iGaming world and being advertised on their websites will only add to the fame and credibility of your online casino. It helps to enhance the brand and make a long-term impression on the people in your industry.

2020 traffic sources for affiliate marketing

There are myriads of traffic sources for affiliate marketing out there, but the ones that are worth mentioning include:

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1. Mobile Traffic

Mobile traffic is one of the fastest-growing sources at the moment. Even though some developing countries are still great admirers of feature phones, mobile incomes are sky-high. For example, Facebook’s shares are displaying a record high value and this rise in their income is linked to the realm of mobile video advertising.

On mobile, you can opt for:

Popunders;
Redirects (the user lands on a specific URL and is instantly redirected to your lander);
Push notifications;
Banner/Display.

Keep in mind that there are numerous web traffic sources, having both desktop and mobile traffic. You should always remember to separate them, for they convert differently.

2. Push Notifications

This is a new type of ad format and it has been making major waves for advertisers all around the globe. They may have started as a tool for users to receive instant email notifications on their device, but push notifications have since expanded into a mighty ad format, becoming impossible for affiliates to ignore. The impact of push ads is only set to increase and brings many advantages:

Push traffic only contains real users who have opted-in to receive notifications, providing constant, high-quality traffic;
Millions of global users can be targeted in all GEOs, right down to the city level;
Can work in almost any vertical;
The ads can be customized with titles, logos, descriptions, images, and even emojis, perfect for grabbing the user’s attention.

3. Adult Traffic

As reported by the Huffington Post, adult sites receive more traffic than Netflix, Twitter, and Amazon together. Moreover, an approximation of 30% of all data transferred online is related to adult, even the gambling niche is concerning +18 individuals. The adult niche is remarkably profitable and one great advantage of promoting on these websites is that the restrictions are less prejudicial to your affiliate needs.

4. PPV Traffic

PPV stands for Pay-Per-View traffic, also known as CPV (Cost-Per-View), not to be confused with PPC traffic sources. PPV essentially means that you pay the advertising network each time your ad or website is shown to a user. These networks install toolbars on the user’s computer, the advertiser bids on a specific website and when the user reaches that site, they are welcomed by a bothersome yet profitable ad. Using this type of traffic also offers the possibility of keyword targeting.

The Bottom Line

Online gambling is an industry that heavily depends on numerous external factors, including government regulation, financial concerns. This is the reason why finding an efficient marketing strategy is not as clear as in several other business domains. Affiliate programs require dedication to ensure that one can grab the gamblers’ attention and guide them to the gambling den. In several cases, these programs go as far as providing free to play games and bonus codes.

With many traditional means of promotion being inaccessible due to legislation limitations, affiliate marketing has proven to be one of the most reliable methods to lift your iGaming website to the top and enhance your profits.

If you love something, you probably want to share it with everyone you know. This is particularly true if you’re really excited about your favorite online casino—maybe you found a new game that’s really fun or had an impressive win at the poker table. This drive to share our favorite things, especially with people online who have similar interests, is part of why affiliate marketing is important to online businesses. Affiliates are people who use their websites to bring traffic to your online casino.

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Affiliate Marketing For Online Casinos